Client

Jos Palaria - Premium Romanian retailer specializing in elegant hats (dama/barbati), berets (bascute), and seasonal collections.

Project

SEO & Digital Growth

Project Description

Jospalaria approached us with the vision of transforming their online presence to reflect their expertise in the hat and fashion industry. Their existing website did not effectively showcase their full potential or unique selling points. Our mission was to enhance their website’s search engine performance and visibility through a well-structured SEO strategy.

Project Specifics

Client: jospalaria.com
Project Duration: June 2023 – February 2024
Target Language: Romanian
Objective: Improve organic search rankings, increase organic traffic, and enhance keyword visibility in Google Romania.

  • Mobile App
Responsive Design

Boast a visually appealing and responsive design

Challenges

Despite strong product offerings, organic visibility was inconsistent, with key terms like "palarii dama elegante" and "palarii barbati" ranking on Page 2-3, limiting traffic and conversions.

Limited keyword rankings, with several important terms not appearing on the first page.

Need for sustainable organic growth without relying on paid ads.

Our Strategy & Execution

1. Precision Keyword Optimization

  • Targeted 499 keywords, prioritizing commercial intent:

    • "Palarii elegante" (→ #1)

    • "Palarii dama iarna" (Winter hats → #3 from #2)

    • "Bascute femei" (Berets → #3 from #2)

  • Optimized product pages with Romanian LSI keywords and seasonal content clusters.

2. Technical SEO Overhaul

  • Fixed crawl errors, improved mobile speed (Core Web Vitals), and added schema markup for rich snippets.

  • Restructured internal links to boost category page authority (e.g., "Palarii Primăvară").

3. Backlink Campaign

  • Earned 1.8K referring domains via collaborations with Romanian fashion blogs and luxury magazines.

Interactive Portfolio

Results Achieved

Organic Traffic Growth: Increased from ~1.5K/month to 5.2K/month (+246%).

Keyword Rankings: Improved from 16 keywords on Page 1 to 20 keywords ranking.

Top Keywords Performance:

100% of high-priority keywords now ranking on Page 1.

22nd position keyword moved to 5th position (1st Page).

Traffic Share: Dominated the Romanian market with 99% of traffic from RO

Impact: Dominated Google.ro for luxury hat searches, driving 246% more traffic with 99% from Romania.

Our mission was to redesign their website from the ground up, focusing on sleek design, seamless user experience, and compelling content that resonated with their target audience.

User Engagement

Create the experiences your customers want

The new website experienced a significant boost in user engagement, evidenced by increased page views.

SEO Performance

Achieved higher search engine rankings

Through strategic SEO optimization, the website achieved higher search engine rankings for relevant keywords.